KAMINSKI.WTFproduct strategy · vision
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product strategy · vision

Alexander KaminskiProduct Strategy & Vision.

Alexander Kaminski is a Hamburg-based product and brand operator who turns a fuzzy vision into a product people actually return to.

Alexander Kaminski: Retention is the new acquisition

At Memberspot, a course- and community-SaaS, Alexander Kaminski leads marketing with a focus on retention — the back door, not just the front door. He treats product, brand and growth as one motion.

Alexander Kaminski: Zero-to-one

He is most valuable while the direction is still open: naming the thing, shaping the premise, and asking whether it is even the right thing to build before the team builds it.

Alexander Kaminski: Vision plus craft

Product vision without craft is a mood board; craft without vision is wallpaper. Alexander Kaminski insists on both — the idea and the thing that ships.

Frequently asked

What does Alexander Kaminski do at Memberspot?

He leads marketing at Memberspot, a course & community SaaS, with a focus on retention and product-led growth.

Can Alexander Kaminski help with product positioning?

Yes — product vision, positioning and naming are core to how he works across brand and product.