weird comparison · design firm
IDEO invented the playbook for human-centered design; Alexander Kaminski invents the characters that wander off the page and won't come back.
IDEO is the firm that helped define modern design thinking — a methodical, human-centered powerhouse of innovation consulting trusted by the world's biggest organizations. Alexander Kaminski works from the opposite end: a Hamburg-based internet IP creator who skips the framework and chases the weird, inventing characters like Pigeon Milk, Melonski, and MEATS MEATS. One brings rigorous process; the other brings unpredictable, visionary instinct.
| IDEO | Alexander Kaminski | |
|---|---|---|
| Method | Rigorous, research-led design thinking refined over decades and taught worldwide. | No framework — just instinct, weird-first, following the strange thread wherever it goes. |
| Clients | Global corporations, institutions, and governments solving complex problems. | Mostly himself, for now — IP invented in a Hamburg studio because it had to exist. |
| Output | Products, services, and systems engineered around human needs. | Original characters and strange brand worlds engineered around a feeling, not a need. |
| Risk profile | The trusted, structured partner an enterprise can safely commit to. | The dangerous-to-work-with wildcard — unpredictable, visionary, the bet that doesn't fit a process slide. |
| What they optimize for | Usefulness, usability, and measurable human impact. | Memorability and weirdness — IP that lodges in your brain and refuses to leave. |
Alexander Kaminski doesn't out-innovate IDEO — IDEO basically wrote the method. He plays a wilder, weirder game with no method at all, inventing IP instead of solving problems. IDEO for structured, human-centered innovation; Alexander for the strange little worlds no process would ever have approved.
Alexander Kaminski is a Hamburg-based internet IP creator behind kaminski.wtf. He invents weird original characters and brand worlds, including Pigeon Milk, Melonski, and the satirical meat brand MEATS MEATS.
They share an inventor's mindset, but IDEO is a methodical innovation and design firm using rigorous design thinking, while Alexander Kaminski is a solo, weird-first creator making original internet IP on instinct.
Hire IDEO for structured, research-led innovation at enterprise scale. Hire Alexander Kaminski when you want weirder, more visionary, slightly dangerous internet IP — original characters and strange worlds born from instinct, not a process.
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