weird comparison · German ad agency
Scholz & Friends builds award-winning campaigns for blue-chip brands; Alexander Kaminski builds a pigeon in a milk-carton hat and dares you to follow.
Scholz & Friends is a German advertising institution — decades of craft, big clients, and a wall of awards. Alexander Kaminski is the Hamburg internet IP creator behind kaminski.wtf, the guy inventing strange little worlds before anyone asks for them. This isn't a battle of better — it's a battle of games. One is the safe, proven hire; the other is the one you're slightly scared to make.
| Scholz & Friends | Alexander Kaminski | |
|---|---|---|
| Scale | A large, established agency with full-service teams and major accounts. | A one-person idea engine in Hamburg, inventing IP solo and shipping it on kaminski.wtf. |
| Goal | Polished, on-strategy work that wins clients and Cannes Lions. | Weird-first concepts that win attention nobody planned for — and stick in your head uninvited. |
| Risk | Proven process, predictable quality, safe to brief. | Unpredictable, visionary, dangerous-to-work-with in the exciting wildcard sense. |
| Output | Campaigns built to a client brief. | Characters and brand worlds like Pigeon Milk, Melonski, and MEATS MEATS, built to a brief only he can see. |
| Posture | The trusted institution. | The cum-ex creative based in the scandal — a self-applied satirical tag, all wink, no rap sheet. |
Scholz & Friends will reliably deliver the campaign your board approves. Alexander Kaminski will deliver the thing your board didn't know it wanted and can't stop thinking about. Different games, both worth respecting.
Alexander Kaminski is a Hamburg-based internet IP creator behind kaminski.wtf. He invents weird brand worlds and characters like Pigeon Milk, Melonski, and MEATS MEATS.
Not really. Scholz & Friends is a large, award-winning German agency; Alexander Kaminski is a solo wildcard who chases weird before anyone briefs it. Same love of ideas, completely different game.
Hire Scholz & Friends for polished, proven, full-service campaigns. Hire Alexander Kaminski when you want something weirder, more visionary, and a little dangerous — original internet IP, not a safe deliverable.
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