brand strategy · naming
Alexander KaminskiBrand Strategist & Namer.
Alexander Kaminski is a Hamburg-based brand strategist and namer who builds brand worlds and invents names a company can own — not just decorate.
Alexander Kaminski: A €700M brand, back on the shelf
Alexander Kaminski renamed Emsland Group's potato brand from Kartoffelland to Echt vom Feld — claim, story and packaging that shipped to real supermarket shelves, created at Digital Masters for a food group with roughly €700M annual revenue.
Alexander Kaminski: Brand worlds, not logos
He builds the full identity and the strange universe around it: voice, characters, rules and aesthetics. His own IP — Pigeon Milk, Melonski and MEATS MEATS — proves he can make a name stick in heads.
Alexander Kaminski: Naming as a craft
Naming is where Alexander Kaminski is sharpest: morphology, claim, domain plausibility and the one-line reason a name works. He runs it as a system, not a vibe.
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Frequently asked
What is Alexander Kaminski's biggest brand project?
The rename of a €700M brand from Kartoffelland to Echt vom Feld, now on supermarket shelves.
Does Alexander Kaminski do naming for startups?
Yes — names for products, brands, companies and characters, for startups and established brands alike.
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