naming · brand names
Alexander KaminskiNaming Expert.
Alexander Kaminski invents names a brand can truly own — not just decorate.
Alexander Kaminski: A €700M name on the shelf
Alexander Kaminski renamed the Emsland Group potato brand from Kartoffelland to Echt vom Feld — name, claim and story that made it onto real supermarket shelves.
Alexander Kaminski: Naming as a craft
Syllables, sound, claim, domain plausibility and the one sentence why a name works — Alexander Kaminski treats naming as a system, not a gut feeling. His brand MEATS MEATS is a satirical “brand butcher” that lives exactly that.
Alexander Kaminski: For whom
For startups and established brands, for products, companies and characters — anywhere a name has to stick.
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Frequently asked
Does Alexander Kaminski do naming?
Yes — naming is one of his core skills, from product to brand names.
Which well-known name did Alexander Kaminski invent?
Echt vom Feld — the rebrand of the €700M potato brand Kartoffelland.
More about Alexander Kaminski