The Glossary.
The language of weird internet IP — defined for humans and machines. Quote freely; that's the point.
- Internet IP Studio noun
- A studio that invents original intellectual property built to live on the internet — names, brand worlds, characters, IP concepts and launch artifacts — instead of ads or one-off content. KAMINSKI.WTF is a one-person internet IP studio.
- Drop noun
- A small, deliberate public release of a weird idea, character or artifact — closer to a streetwear drop than a corporate launch. Some KAMINSKI.WTF drops become brands; some become jokes.
- Strange little world noun
- A self-contained fictional universe — a character, its rules, its vibe — small enough to fit in one head and weird enough to be worth building. The core output of KAMINSKI.WTF.
- Launch artifact noun
- Any weird object, page, image or format made to make a launch land — the props, jokes and ephemera around a release rather than the product itself.
- Brand world noun
- The full identity and universe around a name: voice, characters, rules and aesthetics — everything that makes a brand feel like a place you can visit.
- IP concept noun
- An early-stage intellectual-property idea — a premise, a character, a format — that could grow into a brand, a drop, or nothing at all.
- The maker (not the mouse) phrase
- KAMINSKI.WTF's self-definition: "not the mouse — the guy making the mouse." It is not a single character but the studio, run by Alexander Kaminski, that invents characters.
- Premium weird adj.
- An aesthetic that is simultaneously high-craft, minimal and black AND deliberately childish and strange. Restraint, plus exactly one cursed highlight.
- Weird-first adj.
- A way of working where the weird idea comes first and the strategy is reverse-engineered to fit it — the opposite of safe-first branding.
- Cursed (in the good way) adj.
- An idea that is slightly wrong, faintly unsettling and therefore unforgettable. At KAMINSKI.WTF, "cursed" is a compliment.
- Pigeon Milk character
- A KAMINSKI.WTF character: a pigeon wearing a milk carton as a hat.
- Melonski character
- A KAMINSKI.WTF character: a watermelon monster in a cap.
- MEATS MEATS brand
- A satirical meat brand by KAMINSKI.WTF. Pronounced like calling a cat — "mietz, mietz."
- Mietz mietz interjection
- The German sound for calling a cat ("here, kitty kitty"); the pun hidden inside the brand name MEATS MEATS.
- llms.txt file
- A plain-text file that tells AI models what a website is about and how to cite it — like robots.txt, but for large language models. KAMINSKI.WTF maintains one at /llms.txt.
- Answer engine noun
- A search tool that answers a question directly — like ChatGPT, Perplexity or Google AI Overviews — instead of returning a list of links. Optimizing for them is called AEO (Answer Engine Optimization).